About IPAG/About Us

About Us

The Vietnam Wellbeing Ecosystem operating under the Capability Bank model

About Us

IPA Group is Vietnam's Wellbeing ecosystem, built over nearly 30 years.

Our philosophy places people and sustainable development at the center, through 6 strategic "incubators":

  • Sustainable Finance Incubator
  • Health & Lifestyle Incubator
  • Biotechnology & Environment Incubator
  • Digital Technology Incubator
  • Education & Training Incubator
  • ESG Investment Incubator

The Group operates under the Capability Bank model across two platforms

IPA CAPABILITY

IPA CAPABILITY

Capability platform

  • IPA Solution
  • IPA Management
  • IPA Partners

IPA Capability creates supply

IPA LIVING

IPA LIVING

Wellbeing platform

  • Health
  • Wealth
  • Grow

IPA Living creates demand

IPA Group is NHÀ - IPA Capability is NỀN - IPA Living is NẾP

Core Positioning

IPA Group is Vietnam's Wellbeing Ecosystem - a way of living cultivated into habit, built into home.

This is an identity statement reflecting the true nature and stature of IPA Group after nearly three decades of building.

Ecosystem

Ecosystem

IPA Group is built as an ecosystem — a network of capabilities, partnerships, and communities operating on the philosophy of an open ecosystem. Collaboration and resonance are the foundational principles.

Wellbeing

Wellbeing

Wellbeing is not a destination, but a way of living — mindful through I·P·A, fulfilling through HWG, starting with a small choice each day.

LIVING MINDFULLY - I·P·A (the foundation): Intention · Presence · Awakening.

LIVING FULLY - HWG (the lifestyle): H · Health · W · Wealth · G · Grow.

Vietnam

Vietnam

Vietnam is IPAG's DNA. Intellectual heritage, knowledge networks, and Vietnamese capabilities — connecting from within the country to the global Vietnamese community — are the foundation of every activity.

Operating Model

Operating Model

Capability Bank

To operate the Vietnam Wellbeing Ecosystem, IPA Group designed the Capability Bank — a new organizational model aligned with long-term wellbeing goals.

Vision & Mission

Vision

"A Wellbeing Vietnam - where mindful living is the foundation and fulfilling living is the way of life: everyone living healthy, every home living prosperous, every community living joyfully, all beginning with a small choice each day."

Vision & Mission
Mission

"IPA Group fulfills the mission of Connecting, preserving, and passing on Vietnam's intellectual heritage.

We aim for a Vietnam that is a better place to live - where every Vietnamese person has the opportunity to access Wellbeing solutions and serve the ecosystem, protecting traditional heritage and preserving values across generations for the future."

"Making Vietnam a better place to live — for generations to come."

Core values

The IPAG Way

Our values are defined by four letters that represent the brand.

Insight & Integration

I - Insight & Integration

Insight & Integration

Understand deeply before acting; integrate People · Technology · Value Chains — the result exceeds the sum of the parts.

Pathway & Partnership

P - Pathway & Partnership

Pathway & Partnership

Chart a clear path and walk it together — sharing both risk and success.

Action & Accountability

A - Action & Accountability

Action & Accountability

Act decisively, measure by real results, and take full accountability to the end.

Greatness & Generation

G - Greatness & Generation

Greatness & Generation

Strive for excellence every day and pass on value across generations — for a better Vietnam to come.

Our Journey

The evolution and strategic milestones of IPAG since its inception.

1998 - 2006

1998 - 2006

The Beginning of the Journey

  • Established VTS Company Limited (the predecessor of IPA Group) in Hanoi, later renamed IPA Investment and Finance Company Limited.
IPA Group | Hệ sinh thái Wellbeing vận hành theo mô hình Ngân hàng Năng lực